Exciting mix

Brands that hit the sweet spot! Our portfolio contains an exciting mix of successful international brands, upcoming & hip products with potential, and big-hitters mainly aimed at the Dutch market.

Constant innovation

We’re always on the look-out for innovative products, for example spirits that are already a hit somewhere else in the world. A Brand New Day has the courage to explore new territories so that every day has the possibility to surprise.

Enjoy our brands, but do so responsibly. Check out www.verantwoordalcoholschenken.nl, www.drinkmaat.nl and www.alcoholengezondheid.nl