The heart and soul of A Brand New Day are its passionate employees. Founders Ruud Goesten and Carlo van Overveld have put together a team of driven and talented professionals, many with experience of large drinks companies or other FMCG (fast-moving consumer goods) multinationals. A team with guts in an innovative organisation.
That’s the spirit!
The team is ambitious, and everyone knows each other’s specific strengths. But one thing they all have in common is an enormous amount of entrepreneurial spirit, customer-friendliness and pleasure in life. They know when it’s time to work hard, but also when to celebrate success. And they all have the right to become shareholders, and therefore to share personally in the success of the company.